Google's merger of organic SEO and local business SEO search is a considerable move in the way the leading search engine displays information in search queries that trigger localized results. Many businesses that rely on organic traffic to drive revenue are going to be impacted by the changes in the coming days.

Unfortunately, those that aren't prepared may be in for a rude awakening as they suddenly find their listings have changed in the Google search results. Local search is growing in popularity as consumers shift from traditional phone book directories to finding products and services online.

According to Google report, 40-45 percent of all search queries are local in nature.

Google's Place Search (Local Business SEO), being phased in around the world, combines local and organic listings when users are looking for information. It is intended to collect search results around specific locations so users can more easily make comparisons and find the information they are seeking.

With the local business SEO, you can find your website locally on the Google, Yahoo and Bing map. This feature allows only local business / personal website to list on the map. Also with the local business SEO, it’s easy to find your clients to or from direction of your location. Local Business / Google Place is now it very important to have due to more futures and popularities of this features on internet locally.

More people search for businesses online than anywhere else, so it's important to make sure your business listing can be easily found on Google Maps, Yahoo Map and Bing Map.

A good and professional listing which features a description, several photos, business hours, Contact information, directions to or from and a link to your website will help encourage potential customers to choose your service.

Make your listing really shine with photos and videos; custom categories like your service area, brands you sell and how to find parking; and coupons to encourage customers to make a first-time or repeat purchase.
Local business listings are generated and ranked entirely by internal search mathematical algorithms.

With the local business SEO, you can find your website locally on the Google Maps, Yahoo Maps and Bing Maps. This feature allows only local business / personal website to list on the map. Also with the local business SEO, it’s easy to find your clients to or from direction of your location.

Local Business SEO / Google Place is now it very important to have due to more futures and popularities of this features on internet locally. More people search for businesses online than anywhere else, so it's important to make sure your business listing can be easily found on Google Maps, Yahoo Maps and Bing Maps.

A good and professional listing which features a description, several photos, business hours, Contact information, directions to or from and a link to your website will help encourage potential customers to choose your service.

Make your listing really shine with photos and videos; custom categories like your service area, brands you sell and how to find parking; and coupons to encourage customers to make a first-time or repeat purchase.
Local business listings are generated and ranked entirely by internal search mathematical algorithms.

Since last 6 year, we’ve audited over 1000 Gogole AdWords accounts. We wasn’t surprised to discover the better performing accounts were the ones with better Quality Scores. We were surprised when we realized there was a definite difference in PPC (Search Engine Maekrting) results and  Search Engine Optimization!

We used to advise people very strongly to hold off on their search engine optimization efforts until after their initial pay per click (PPC) work was done. That’s because we thought it was essential to identify your “Money Keywords” first … so all your SEO dollars could focus on these.

However, the way things have been evolving, Google now seems to seriously consider your level of “reliability” across the entire vocabulary of your market when they evaluate your PPC Quality Score.
Given the increasingly shark infested, brutally competitive environment which AdWords has evolved to become, it’s now almost essential to have an authoritative site for your market in order to accomplish anything in PPC.

Pay per click prices for the “stand alone” site, not well integrated into the community of the market it intends to serve are becoming just too high for most vendors to make a go of it.

Moreover, the ongoing bidding wars in PPC make it almost essential to “dollar cost average” by including organic, free traffic in their overall strategy.

Therefore now, we are recommending a mixed approach to Internet marketing and SEO. If you are focusing all your efforts on pay per click search marketing, now is the time to start paying attention to SEO as well

“I can define them for you very easily,” Jason Calcanis says. “There are three main features of a blog: the first is reverse chronological order, the second is unfiltered content — the second somebody filters or edits the author it’s no longer a blog — and the third is comments.” Calcanis’s insistence on a precise definition puts him clearly in a minority of blogging experts who mostly admit they can’t or won’t define exactly what constitutes a blog.

Calcanis might add a fourth condition: hypertext links to the world outside the blog. Not long ago, he wrote disparagingly on his blog of CNET for neglecting links.

“Recently,” Calcanis wrote, “CNET started a blog which was simply their bloggers linking to their own reviews! Hello!??!!? The idea of blogs is to LINK OUT to good things on the Internet. …”

Tthe tendency of bloggers to excerpt chunks of attributed text, sometimes at length, from other sources, could be a fifth defining characteristic of blogs.

A final identifying attribute of the blog might be the flip, informal, ironic tone so common to bloggers, perhaps best exemplified by Wonkette’s Ana Marie Cox on her personal blog: “I am the editor of Wonkette, a guide to DC politics and culture, sort of.”

But there are also blogs that eschew attitude and embrace journalism, like L.A. Observed, the site maintained by Kevin Roderick, a writer and editor at the Los Angeles Times for two decades. “I’m happy for L.A. Observed to be called a blog, a website, a news site, a web publication — anything you like,” Roderick writes on his site.

Roderick has a personal explanation for his lack of attitude: “Unlike many of my favorite bloggers,” he says on the site. “I don’t write L.A. Observed intending to persuade or to provoke discussion. If that’s what you get out of it, fine. It’s just not my concern. If the readers I am aiming for believe L.A. Observed to be informative and useful, and it appears that they do, I’m satisfied.”

Capturing the blogging beast is no small matter, not when everybody from the lonely scribe in Paducah to me-too mass media in Manhattan is trying to get arms and minds around the virtual blob now encroaching online. Nor is the act of definition without consequences, as individuals and corporations make plans (and even multimillion dollar acquisitions) based upon the momentum behind something they can no more easily define than a Rorschach splotch.

“I don’t care,” e-mails Jeff Jarvis, the veteran print journalist and prominent blogger behind BuzzMachine. “There is no need to define ‘blog.’ I doubt there ever was such a call to define ‘newspaper’ or ‘television’ or ‘radio’ or ‘book’ — or, for that matter, ‘telephone’ or ‘instant messenger.’ A blog is merely a tool that lets you do anything from change the world to share your shopping list. People will use it however they wish. And it is way too soon in the invention of uses for this tool to limit it with a set definition. That’s why I resist even calling it a medium; it is a means of sharing information and also of interacting: It’s more about conversation than content … so far. I think it is equally tiresome and useless to argue about whether blogs are journalism, for journalism is not limited by the tool or medium or person used in the act. Blogs are whatever they want to be. Blogs are whatever we make them. Defining ‘blog’ is a fool’s errand.”

If so, what fools we mortals be.

Defining blogs is neither the first nor the last act in the ongoing attempt to understand the particulars of the latest online eruption. With apologies to Jeff Jarvis, the only other choice is ignorance. If blogs encompass everything online — if they are truly indefinable — then they won’t add up to much of anything. To glean the DNA of blogs, in contrast, is the first step toward exploiting their essence.

“When you look up blogs,” says Tiffany Shlain, founder and chairperson of the Webby Awards, “they really grew out of personal websites that were very common at the beginning of the Web. It’s not a startling new thing but deep-rooted in the Web. Go back in the history and Justin Hall had one of the first personal blogs.”

Weblogics Inc. co-founder and chief executive officer Jason Calcanis also agrees that all blogging trails lead back to Justin Hall.

“Justin Hall was really the first online blogger — his home page — there was actually a ‘Home Page’ documentary film about him in 1994-1995,” Calcanis says.

The personal website or home page, like Hall’s, morphed into the online journal known as a “Web log” — the phrase that begat “blog.” The origin of the word blog is just about the only thing that bloggers new and old can agree upon these days.

“The definition of a blog is a changing,” says Howard Kaushansky, chief executive officer at Umbria Communications, a blogging market research firm in Boulder, Colo. “Originally a blog was defined by the service you used or the host or by the tool you used to create the posting. So if you used [hosts] LiveJournal or Blogger, that was a blog. If you used Moveable Type [software], that was a blog. The reason the definition is changing is that these tools have made it so easy that there are companies who use a blog rather than a website. … So it’s a little bit more challenging today to define a blog.”